Selection of recent projects
SeMI Brand, Identity, and Website Design §
Semantic Machine Insights (SeMI) is a collaboration with
For this Amsterdam-based startup I created the brand and identity design, a design system, pattern library and UX/UI design principles.
The design system is developed with the exact same design components as the user-facing website.
Create a friendly identity for a product that might conceptually be difficult to grasp at first.
Develop the user-facing website.
Researching competitive space, see if there are similar products in the current market and identify how they position themselves.
Creating a friendly and approachable identity.
Creating a design system to develop a consistent online presence.
Visual design direction
HTML and CSS-based design components