SeMI Brand, Identity, and Website Design §

• Client: ING Labs

• March 2018 – August 2018

Semantic Machine Insights (SeMI) is a collaboration with ING Labs and funded by ING’s ICEC innovation accelerator. SeMI enables companies to enrich their market and customer insights through the exchange of valuable metadata.

For this Amsterdam-based startup I created the brand and identity design, a design system, pattern library and UX/UI design principles.

The design system is developed with the exact same design components as the user-facing website.

Brief §

• Create a friendly identity for a product that might conceptually be difficult to grasp at first.

• Develop the user-facing website.

Process §

• Researching competitive space, see if there are similar products in the current market and identify how they position themselves.

• Creating a friendly and approachable identity.

• Creating a design system to develop a consistent online presence.

Deliverables §

• Identity/brand design

• Visual design direction

• Design system

• HTML and CSS-based design components

Tags

• Art direction
• Visual design
• Branding
• Component library
• Design consultancy
• Design system
• HTML
• CSS
• Identity
• Responsive design
• UX